“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” ― Walt Disney Company
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. (Source: Wikipedia) Thus, using it as a tool in content marketing campaigns is a trend in SEO, not only here in the Philippines but all over the world. Here are the reasons why:
- More persuasive content. With the use of an infographi
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c, you can easily impart your information to the readers in a way that is easier to scan and remember. Viewing a graphical version of your content is simpler to understand than reading the text version of it.
- More viral. In digital marketing, if you want to be visible globally against millions of competitors, aim to be viral. Infographics are fun. They are attention grabbing. As people love looking at attractive contents, most of them tend to share to their website or friends in Facebook and Pinterest. As such, it has a huge capability to be viral.
- Increases traffic. They are embeddable. An embed code is usually added at the bottom of an infographic. This piece of code contains a link to your website so it’s faster for the readers to find you. SEO-wise, as more websites embed your infographic, your inbound links go along with it. This means more links going back to your site, larger number of visits, higher web traffic.
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- Establishes brand. A well-designed infographic usually shows the creator’s details. As they go viral, so does the name of your brand. Hence, if you’re an SEO company in the Philippines, creating viral infographics can be a good way to be seen out there. It can make people aware of the quality services you offer.
On the next post, learn the essential steps on how to design an effective infographic.
